Forgive me for being somewhat of a skeptic by nature.
But, when someone makes a claim that surprises me, I am inclined to question it.
The most recent incident of this occurred today.
In the course of reading the Friday, May 25, 2012 edition of the Southbridge Evening News, I came across a promotional ad on behalf of the newspaper on its editorial page beneath the letters to the editor.
Here is that notice:
Now, in the first place, TheHeartOfMassachusetts.com is the main web page for all twelve of Stonebridge Press’ publications, not just the Southbridge Evening News.
Even given this, if they have over 25,000 unique hits per week, someone who measured unique hits on a monthly basis would come up with at least that many unique hits for the month.
However, when I visited a site that specializes in reporting such data, this is the result that I got:
To clarify, here is the scale enlarged:
I have inserted the description of how Siteanalytics.compete.com measures unique visitors in place of some promotional materials.
I think that if the paper is going to make such a claim, they should at least provide the source of their data.