Kenneth M. O’Brien
“What's in a name? That which we call a rose
By any other name would smell as sweet..”
So observed Shakespeare.
By any other name would smell as sweet..”
So observed Shakespeare.
The logical corollary is that a skunk by any other name would smell as foul.
In the all-pervasive world of commerce, THE BRAND is everything.
And the name IS the brand.
And the name IS the brand.
