Showing posts with label Frank Luntz. Show all posts
Showing posts with label Frank Luntz. Show all posts

Monday, April 16, 2012

2012’s Trendiest Word (so far)

Ken O’Brien

Jaguar Artisan
UPDATE: Catch The Daily Show from May 1 starting at the 9 minute mark.


As long as I can remember I’ve been fascinated by words. The right choice of phrase can captivate and inspire or, alternatively, engender fear and revulsion.

Any fan of the AMC series Mad Men can witness the role of phraseology in cultivating the impulse to purchase in a consumer society.