2012’s Trendiest Word (so far)

Ken O’Brien

Jaguar Artisan

UPDATE: Catch The Daily Show from May 1 starting at the 9 minute mark.


As long as I can remember I’ve been fascinated by words. The right choice of phrase can captivate and inspire or, alternatively, engender fear and revulsion.

Any fan of the AMC series Mad Men can witness the role of phraseology in cultivating the impulse to purchase in a consumer society.